Commercial Golf Simulator Installation: Planning and ROI

The commercial golf simulator market is experiencing tremendous growth. Recent research suggests that it should hit approximately £2.4 billion by 2030, and with a new generation of golfers taking up the game, golf simulators have become highly sought-after. However, golf simulators aren’t exclusively reserved for homes or professional training academies; they are finding themselves integrated into a range of commercial premises too.

For hospitality venues, golf clubs, and entertainment businesses, investing in professional golf simulators represents an enticing opportunity to broaden their revenue streams and attract customers year-round.

At Golf Swing Systems, we’ve spent over 25 years designing and installing custom golf simulator systems, incorporating some of the best golf launch monitors and training aids from premium brands like TrackMan, Foresight Sports, and Uneekor, to name a few. Our team of experts have, over the years, worked on some of the most immersive golf simulation systems for a range of centres in the UK and Europe, taking a personalised, bespoke approach to each project.

With that in mind, let’s explore what a golf simulator can offer your commercial venue, whether you have one or multiple bays.

Where Can Commercial Golf Simulators Be Installed?

Golf training simulators have grown in popularity over the years, so much so that they can be often found in a wide range of commercial premises. This includes:

• Golf clubs
• Corporate event venues
• Entertainment venues
• Hotels and resorts
• Gyms and health clubs
• Dedicated tourist golf centres

Their popularity is largely driven by how people can use them during traditional off-season periods when golf clubs with outdoor greens aren’t being used.

Whatever the venue, simulators can be tailored to suit a range of customer and member profiles. Whether your target buyers or members are after tech-led golf lessons and practice sessions, or after some additional entertainment in a leisure capacity, Golf Swing Systems’ commercial solutions can be tailored to suit your space constraints, target market, and budgets.

Planning Your Commercial Golf Simulator Installation

Space Requirements 

Consider the minimum space specifications for the type of simulator and launch monitor you opt for. We do recommend exceeding the minimum dimensions to allow for better customer comfort, space, storage, seating and socialising areas, which are particularly important for commercial environments. If you plan on deploying multiple bays, these must be carefully planned and measured to prevent interference in wireless technologies which can alter the playing experience significantly

For more information, refer to our guide on how much space your golf simulator needs.

Hardware and Software

Your choice of launch monitor and simulator package should align directly with your business objectives and target market. As a general guide, TrackMan offers the premium commercial solution, with custom installations starting from an understandably higher upfront price. These systems provide exceptional data accuracy, and an immersive experience that replicates a professional training environment, which is handy for golf clubs.

Similarly, mid-range options like Foresight Sports GC Series, Uneekor or SkyTrak launch monitors and simulation systems provide solid, reliable, year-round performance at friendlier price points. These offer accurate data collection and tracking, and can be suitable for smaller venues while still offering an interactive, authentic playing experience for any user.

Calculating Return on Investment (ROI) of Your Purchase

To determine whether your golf simulator has been worth it financially, it will depend on your revenue generation model.

Commercial golf simulators typically generate revenue through several channels. These are primarily in the form of bay rentals with a fixed hourly price, probably elevated during peak times, and often influenced by location and equipment quality. It’s wise to assume venues in major cities like London, or premium, established venues with exclusive memberships, could command higher rates. Conversely, smaller, independent venues may be able to attract players with lower price points.

Venues may be able to yield higher returns when offering corporate event or party packages where simulators can be rented per booking size, rather than a strict hourly rate. It’s worth noting that corporate clients seeking high-value entertainment packages may be willing to spend more for a more personalised, immersive experience.

If simulators are to be used for training and skill-based bookings, then these may warrant higher price points. Equipment sales or loans may also need to be considered in the overall cost of the experience. Consider seasonal variations in demand, with winter months typically generating higher simulator usage than summer periods. This seasonal pattern makes simulators particularly valuable for golf clubs seeking off-season revenue diversification.

The Golf Swing Systems Advantage

Our comprehensive commercial installation service gives venues a complete, end-to-end project management experience. We will consult with you from the outset about the most ideal package and product to suit your budget, space, and target consumer. 

Working closely with our trusted network of architects, contractors, and technical operators, we can ensure every commercial golf simulator installation meets your immediate and long-term needs as a business, so you can guarantee that your target customers will be thoroughly impressed with what they get.

Our relationships with leading manufacturers like TrackMan, Foresight Sports, and Uneekor enable us to specify equipment that precisely matches your operational requirements and budget. We understand that commercial installations require reliability, ease of use, and robust performance under heavy usage conditions.

Contact our commercial team today to discuss how golf simulator technology can transform your business and create new revenue opportunities in the rapidly growing indoor golf market.